PUBLIC CONTROL ROOM / MARKET ENTRY / PRODUCTS

Ian Goh Lab

Building products in public and helping technology companies enter difficult MENA and Southeast Asian markets.

Read the advisory thesis

Operating history

Full operating record

2017-2018
oBike
APAC strategy and business development
2018-2020
OYO
Growth marketing and partnerships
2020-2023
Tiki
Co-founder and CEO
2020-present
BIGO
Strategic growth

MARKET ENTRY / MENA + SOUTHEAST ASIA

For technology companies entering difficult markets.

The Lab is the public proof layer. I help teams turn a regional ambition into a first-market thesis, a localized operating plan, and a sequence of tests.

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LAUNCHROOM / VENTURE BUILDING

Have a venture worth testing?

Bring a raw idea, early venture, or company bet. Launchroom is the private front door for ventures worth building and operators ready to help build them.

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01 / MARKET ENTRY

Entering MENA without treating it as one market

Choose a country, customer, channel, and proof threshold before calling a region a strategy.

02 / SOUTHEAST ASIA

Southeast Asia is a portfolio of operating systems

Sequence markets around local fit, trusted distribution, and the economics that survive fragmented operations.

03 / CREATOR ECONOMY

Creator systems need more than creator supply

Build status, community, local language, events, retention, and monetization into the creator loop.

04 / LOCALIZATION

Localization begins where translation stops

Adapt product behavior, trust, pricing, support, and distribution instead of translating the interface alone.

05 / AI SYSTEMS

AI products need local operating context

Connect model capability to local workflows, language performance, safe handoffs, and useful economics.

MARKET BRIEFINGS / SOURCE-BACKED GUIDES

Make the market decision visible.

MENAHow to choose the first MENA market for a B2B product MENASaudi Arabia or UAE: assign each market a job MENAHow to test an Arabic identity flow end to end Southeast AsiaHow to choose your first Southeast Asian market

OPERATING CASES / SOURCE-ATTRIBUTED HISTORY

Before the Lab, a longer operating trail.

Company chapters, public evidence, and the lessons that may transfer to a new market.

Read the operating cases ↗

01 / TikiTiki in India: building a creator-led growth system↗02 / OYOOYO Malaysia: connecting demand, supply, and local partners↗03 / BIGO TechnologyBIGO in Saudi Arabia: pairing expansion plans with local presence↗

FIELD NOTES / PUBLIC PROOF

Decisions behind shipped work.

How I reorganized iangoh.com around the work I do nowHow I turned a career timeline into case-study navigationHow I made 2,042 growth tactics easier to searchWeb 4.0: turning agent costs into a game you can breakWhat I shipped before adding more of the Fable Wars worldWhat the shared LLM layer was meant to own

ADVISORY / MENA + SOUTHEAST ASIA

Bring the market decision that is difficult to reverse.