https://lab.iangoh.comMarket briefings and decision notes behind products, experiments, and systems shipped inside Ian Goh Lab.https://lab.iangoh.com/briefings/how-to-choose-first-mena-markethttps://lab.iangoh.com/briefings/how-to-choose-first-mena-marketWed, 15 Jul 2026 00:00:00 GMTChoose the country where you can test a real buyer problem with the fewest blockers. Keep setup convenience separate from buyer access.https://lab.iangoh.com/briefings/saudi-arabia-vs-uae-tech-expansionhttps://lab.iangoh.com/briefings/saudi-arabia-vs-uae-tech-expansionWed, 15 Jul 2026 00:00:00 GMTChoose each location for a specific job. Your legal base, sales market, implementation market, and hiring base do not have to be the same place.https://lab.iangoh.com/briefings/mena-market-entry-checklisthttps://lab.iangoh.com/briefings/mena-market-entry-checklistWed, 15 Jul 2026 00:00:00 GMTA checklist should expose unanswered questions before they become payroll and setup costs. Finish a narrow customer test before opening a local role.https://lab.iangoh.com/briefings/arabic-localization-beyond-translationhttps://lab.iangoh.com/briefings/arabic-localization-beyond-translationWed, 15 Jul 2026 00:00:00 GMTTranslation changes the words. A usable Arabic release must also handle direction, mixed content, forms, errors, and human review.https://lab.iangoh.com/briefings/test-demand-before-regional-hiringhttps://lab.iangoh.com/briefings/test-demand-before-regional-hiringWed, 15 Jul 2026 00:00:00 GMTRun a short enterprise test before writing the job description. Hire only when buyer commitment and repeated local work point to a specific role.https://lab.iangoh.com/briefings/how-to-choose-first-southeast-asian-markethttps://lab.iangoh.com/briefings/how-to-choose-first-southeast-asian-marketWed, 15 Jul 2026 00:00:00 GMTThe first country should match the way your product is bought and delivered. A B2B product and a consumer product can rank the same markets differently.https://lab.iangoh.com/briefings/singapore-hq-vs-customer-markethttps://lab.iangoh.com/briefings/singapore-hq-vs-customer-marketWed, 15 Jul 2026 00:00:00 GMTChoose headquarters and customer markets separately. Singapore can host shared regional functions without standing in for customer behavior elsewhere.https://lab.iangoh.com/briefings/malaysia-indonesia-thailand-market-sequencinghttps://lab.iangoh.com/briefings/malaysia-indonesia-thailand-market-sequencingWed, 15 Jul 2026 00:00:00 GMTThe right order depends on the first test. Keep the customer, booking job, workflow, and success measure fixed while local delivery changes.https://lab.iangoh.com/briefings/why-one-sea-playbook-failshttps://lab.iangoh.com/briefings/why-one-sea-playbook-failsWed, 15 Jul 2026 00:00:00 GMTKeep the customer promise, safety rules, and reporting format fixed. Let local teams change the route when buyers, payments, language, or support needs differ.https://lab.iangoh.com/briefings/whatsapp-first-customer-behaviorhttps://lab.iangoh.com/briefings/whatsapp-first-customer-behaviorWed, 15 Jul 2026 00:00:00 GMTAutomate the repeated parts of a conversation, then hand over the customer, intent, and history together. A handoff without context is a restart.https://lab.iangoh.com/briefings/ai-products-need-local-operating-contexthttps://lab.iangoh.com/briefings/ai-products-need-local-operating-contextWed, 15 Jul 2026 00:00:00 GMTEvaluate the task, error severity, reviewer, and fallback in the language mix customers actually use. Average model accuracy cannot set the release rule alone.https://lab.iangoh.com/briefings/partners-distributors-or-local-teamhttps://lab.iangoh.com/briefings/partners-distributors-or-local-teamWed, 15 Jul 2026 00:00:00 GMTChoose the model by assigning the work before and after a sale. Keep the customer relationship inside the company when the product still changes quickly.https://lab.iangoh.com/field-notes/building-a-public-operating-basehttps://lab.iangoh.com/field-notes/building-a-public-operating-baseSun, 12 Jul 2026 00:00:00 GMTI needed a visitor to understand what I do, where I have done it, and how to start a useful conversation.https://lab.iangoh.com/field-notes/turning-projects-into-public-proofhttps://lab.iangoh.com/field-notes/turning-projects-into-public-proofSun, 12 Jul 2026 00:00:00 GMTA logo wall says where I worked. I wanted each chapter to show the role, the problem, and the action taken.https://lab.iangoh.com/field-notes/growthdex-building-a-distribution-memoryhttps://lab.iangoh.com/field-notes/growthdex-building-a-distribution-memorySun, 12 Jul 2026 00:00:00 GMTGrowthDex lets a founder search a sourced catalogue by problem, channel, topic, or market before choosing a tactic.https://lab.iangoh.com/field-notes/web4-making-agent-economics-playablehttps://lab.iangoh.com/field-notes/web4-making-agent-economics-playableSun, 12 Jul 2026 00:00:00 GMTThe simulation lets a visitor buy agents, earn task bounties, pay for compute, and run out of money.https://lab.iangoh.com/field-notes/fable-wars-shipping-the-game-loop-firsthttps://lab.iangoh.com/field-notes/fable-wars-shipping-the-game-loop-firstSun, 12 Jul 2026 00:00:00 GMTThe public build asks a player to choose a faction, choose a battle mode, and start a browser RTS match.https://lab.iangoh.com/field-notes/llm-api-shared-model-layerhttps://lab.iangoh.com/field-notes/llm-api-shared-model-layerSun, 12 Jul 2026 00:00:00 GMTThis note records the intended boundary of an internal model gateway. Its public endpoint is currently unavailable.https://lab.iangoh.com/field-notes/bookflow-whatsapp-first-booking-recoveryhttps://lab.iangoh.com/field-notes/bookflow-whatsapp-first-booking-recoverySun, 12 Jul 2026 00:00:00 GMTFor appointment-led service businesses, the public demo follows an enquiry through an AI front desk, booking page, and owner dashboard.https://lab.iangoh.com/field-notes/extractmint-structuring-document-workhttps://lab.iangoh.com/field-notes/extractmint-structuring-document-workSun, 12 Jul 2026 00:00:00 GMTFor operators and accountants, the public prototype separates document fields, flags review issues, and exports working files.https://lab.iangoh.com/field-notes/willcrafty-privacy-as-product-decisionhttps://lab.iangoh.com/field-notes/willcrafty-privacy-as-product-decisionSun, 12 Jul 2026 00:00:00 GMTThe public prototype guides a person through six drafting steps and exports PDF, Word, or text without a required account.https://lab.iangoh.com/field-notes/kite-video-designing-for-format-frictionhttps://lab.iangoh.com/field-notes/kite-video-designing-for-format-frictionSun, 12 Jul 2026 00:00:00 GMTKite is a browser video editor for importing media, shaping a timeline, adding captions, polishing the cut, and exporting locally.https://lab.iangoh.com/field-notes/ai-cinema-learning-through-makinghttps://lab.iangoh.com/field-notes/ai-cinema-learning-through-makingSun, 12 Jul 2026 00:00:00 GMTThe hard part was not making one striking shot. It was keeping a character, journey, and visual grammar intact across the edit.https://lab.iangoh.com/field-notes/ian-goh-music-building-outside-the-corehttps://lab.iangoh.com/field-notes/ian-goh-music-building-outside-the-coreSun, 12 Jul 2026 00:00:00 GMTA private track can stay unfinished forever. A public artist page forces choices about the name, mix, artwork, order, and release.https://lab.iangoh.com/field-notes/fourtype-turning-an-old-model-into-an-experiencehttps://lab.iangoh.com/field-notes/fourtype-turning-an-old-model-into-an-experienceSun, 12 Jul 2026 00:00:00 GMTA visitor names their hero, answers 40 behavior questions, and receives a score spread across four temperament labels.https://lab.iangoh.com/field-notes/praise-mountain-digitizing-a-place-with-historyhttps://lab.iangoh.com/field-notes/praise-mountain-digitizing-a-place-with-historySun, 12 Jul 2026 00:00:00 GMTA retreat visitor can read the venue story, compare day use and rooms, check rules, and move to the reservation form.https://lab.iangoh.com/field-notes/kira-money-local-first-financehttps://lab.iangoh.com/field-notes/kira-money-local-first-financeSun, 12 Jul 2026 00:00:00 GMTA person adds assets and debts, sees their current position, and keeps the records on the device unless they export them.https://lab.iangoh.com/field-notes/wang-haron-goh-engineering-trust-onlinehttps://lab.iangoh.com/field-notes/wang-haron-goh-engineering-trust-onlineSun, 12 Jul 2026 00:00:00 GMTA prospective client can review the company profile, registrations, services, process, and project archive before making an enquiry.https://lab.iangoh.com/field-notes/skillrivals-designing-for-skill-not-luckhttps://lab.iangoh.com/field-notes/skillrivals-designing-for-skill-not-luckSun, 12 Jul 2026 00:00:00 GMTThe prototype asks a player to distribute credits across outcomes while surrounding that choice with simulated cash mechanics.https://lab.iangoh.com/field-notes/freeman-protocol-making-ai-team-strategy-playablehttps://lab.iangoh.com/field-notes/freeman-protocol-making-ai-team-strategy-playableThu, 30 Jul 2026 00:00:00 GMTA cyber-defense experiment turns agent recruitment, sentry placement, and network breaches into a loop a visitor can play.https://lab.iangoh.com/field-notes/kita-testing-flexible-living-thesishttps://lab.iangoh.com/field-notes/kita-testing-flexible-living-thesisSun, 12 Jul 2026 00:00:00 GMTThe investor microsite proposes a first 50-home building in Kuala Lumpur before any move into Singapore or Jakarta.