01
The problem I saw
A visitor could see job titles but still miss the practical answer: what do I work on now, what have I done before, and where should they go next?
02
What I built
I made the homepage a set of routes rather than one uninterrupted sequence. The overall route moves from the hero through Operating Range, Track Record, and How I Help to the advisory page. Separate links open Portfolio & Ventures, Blog, Media, and Playbook. The English and Chinese versions use the same page structure.
03
What I learned
The useful change was the order. A visitor can now move from what I do, to where I learned it, to a specific way to engage.
PAIN POINTS
What the product addresses
- A biography with no route to current work
- Past roles separated from the help I offer now
- Media, writing, and venture work hidden in unrelated pages
DECISIONS
Decisions that shaped it
- Lead with the work I do now before showing the career timeline.
- Place Track Record before How I Help so the offer follows the relevant experience.
- Keep writing, media, and ventures as separate routes instead of forcing them into one feed.
- Use the same section order for the English and Chinese versions.
LEFT OUT
What I deliberately did not build
- A resume-first homepage that asks visitors to infer both the current work and the offer.
MEASURES
What I would measure
- Clicks from the hero into Operating Range and Track Record.
- Visits from How I Help to the advisory page.
- Use of the Portfolio & Ventures, Blog, Media, and Playbook routes.
EVIDENCE AND BOUNDARIES
What this note is based on
- The iangoh.com homepage was inspected on 21 July 2026. Visible sections include Operating Range, Track Record, How I Help, and the advisory page route.
- Only public pages were inspected. I did not review private analytics, enquiries, or conversion data, so this note makes no performance claim.
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