AUTHOR / OPERATOR

Ian Goh.

I build products in public and help technology companies turn MENA and Southeast Asia expansion assumptions into decisions they can test.

Work with Ian

WHY THIS LAB EXISTS

Advice is more useful when the thinking is inspectable.

OPERATING CONTEXT

Built across markets, not from a distance.

My perspective comes from Borneo roots, operating experience in China, work around MENA and Southeast Asia, and a habit of turning strategic questions into products people can inspect.

INSPECT THE WORK

Follow the evidence.

Source-backed market briefingsDecisions behind shipped productsInteractive market-entry toolsResearch and editorial methodology