01
The problem I saw
A new client may know the firm by referral but still need a public record. They need to check service scope, local history, registration details, comparable work, and a contact path without reading a decorative brochure.
02
What I built
The page begins with the firm name, location, and the statement that it was established in 1970. It then presents the company profile, public registration identifiers, six service groups, a four-step work process, featured projects, and a larger project archive. A visitor can move from a service or project to Consult With Us or Get In Touch.
03
What I learned
A professional site should make verification easier, but it cannot perform the verification itself. Public registrations and project claims still need checking during procurement.
PAIN POINTS
What the product addresses
- Offline reputation not visible to new buyers
- Service and project history difficult to scan
DECISIONS
Decisions that shaped it
- Put the company profile and registration identifiers before the project gallery.
- Group services by engineering job rather than marketing theme.
- Let named projects and the four work stages carry the page.
LEFT OUT
What I deliberately did not build
- Unverified superlatives written by this Lab note.
- A contact-first brochure with no service or project record.
MEASURES
What I would measure
- Visits from a service group to a relevant project.
- Contact messages that name a service or comparable project.
- Public claims that need correction by the firm.
EVIDENCE AND BOUNDARIES
What this note is based on
- Visible on the public Wang Haron & Goh site on 21 July 2026: the 1970 founding year, company history, registration identifiers, six service groups, four work stages, named projects, archive, and consultation links.
- The firm, registration, credential, project, client, value, and completion claims are self-published. I did not confirm them with regulators, clients, contracts, or project records.
RELATED WORK